PR Newswire
Enables brands to distribute contextually relevant promotions and tailored rewards within consumers’ shopping journeys across Wildfire’s network of shopping companions
Wildfire Systems Inc., an innovative financial technology platform that powers loyalty programs and shopping companions, today launched the Wildfire Commerce Network (WCN). This solution enables advertisers to promote offers across Wildfire’s diverse client base of financial services, rewards, and technology partners to reach customers while they are in the midst of actively considering purchases.
According to a report by eMarketer, retail media ad spending in the U.S. surged to $52 billion in 2024, a 19% increase from the prior year, and is projected to exceed $62 billion in 2025. The Wildfire Commerce Network supports this growth for retailers and advertisers by offering a scalable, distributed solution that delivers results. The launch of WCN positions Wildfire as a leader in the evolution of retail media networks (RMNs) into a distributed beyond-retail ecosystem that bridges brands, publishers, and consumers across diverse touchpoints.
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Key benefits for advertisers include:
- Seamless reach across platforms: A single advertising purchase spans multiple audiences across various Wildfire-powered shopping companions and digital properties.
- Contextually relevant engagement: Ads are delivered via desktop and mobile browser extensions that serve as trusted shopping companions, appearing when consumers are actively researching or considering similar products online.
- Holistic brand exposure: Beyond shopping companions, promotions are featured across client websites, in-app carousels and takeovers, email, social media, and more—creating omni-channel campaigns.
“By engaging consumers through Wildfire’s broad network of online shopping companions, we deliver contextually relevant promotions and tailored rewards at just the right moment in consumers’ online shopping journeys,” said Jordan Glazier, CEO, Wildfire Systems. “Wildfire Commerce Network is the foundation of a distributed media network that, unlike a retail media network, can operate beyond specific retailer sites to deliver the right message, at the right moment, and drive sales and customer acquisition for brands.”
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