PR Newswire
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The partnership with EBANX makes APLAZO available to global e-commerce for the first time; it also marks EBANX’s first BNPL solution in Mexico
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The BNPL market in e-commerce in Mexico is expected to grow by 20% this year
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Blending alternative payments and local cards can triple global companies’ reach in Mexico
EBANX, a global technology company specializing in payment services for emerging markets, and APLAZO, a Mexican fintech specializing in Buy Now, Pay Later (BNPL) solutions, announce a strategic alliance to strengthen the offering of flexible payments in Mexico. This collaboration enables international online merchants to offer their customers in Mexico accessible financing options tailored to their needs.
For the first time, APLAZO will be available for cross-border e-commerce purchases through EBANX’s payment platform. By combining alternative payments like APLAZO with local cards, global companies can reach over three times more Mexican consumers compared to relying solely on international acquirers, according to EBANX analysis. This allows merchants to target an additional customer base of 72 million people in the country, according to Payments and Commerce Market Intelligence (PCMI).
“Mexico is one of the most dynamic markets in Latin America, where e-commerce is expected to grow 25% annually until 2027, with digital payment adoption aligned with this growth,” says Eduardo de Abreu, VP of Product at EBANX, citing PCMI data. “Partnering with APLAZO will allow us to expand our local reach and offer our global clients an alternative that directly responds to the preferences of Mexican consumers,” adds Abreu.
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The integration of EBANX and APLAZO solutions will allow merchants to offer a more flexible payment experience, potentially generating tangible benefits such as increased average ticket size, higher purchase frequency, reduced cart abandonment, and access to new market segments, all through a seamless and simple integration.
“Our mission at APLAZO is to provide access to credit in a fair, simple, and transparent manner. This partnership with EBANX reinforces our commitment to facilitating access to financing for millions of consumers in Mexico and accelerating the digitalization of commerce in the country,” says Alex Wieland, CRO and co-founder of APLAZO.
BNPL in Mexico
BNPL is gaining traction in e-commerce in Mexico: the payment method is expected to grow by 20% in online sales this year, according to data from PCMI, and continue accelerating at an annual rate of 16% through 2027.
This growth is being driven by strong adoption among younger generations. Data from APLAZO shows that 38% of millennials and 31% of Gen Z consumers in Mexico already use BNPL as a payment method.
Track record
APLAZO has secured over USD 100 million in equity financing and USD 75 million in debt financing since its launch in 2020. Its focus on fair and transparent financial solutions has been key to its rapid expansion in the Mexican market.
Meanwhile, EBANX has consolidated its presence in Mexico since 2015, facilitating local payments for global companies and connecting over 500 of the world’s largest digital companies with customers in 29 countries across Latin America, Africa, and Asia.
EBANX is the leading payments platform connecting global businesses to the world’s fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, EBANX enables global companies to offer hundreds of local payment methods across Latin America, Africa, and Asia. More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and end-users alike.
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