Cision PRWeb
Business Intelligence for Payments
“With more than 40 years of experience serving media companies and recurring payment businesses, we understand that payments aren’t just a back-office function, but they are a key lever for growth and retention,” said Dan Nadeau, CEO & Founder of Payway. “Payway Censalytics was built to put powerful, real-time insights into the hands of business leaders who need to optimize payment performance, reduce failed transactions, and gain a competitive edge.”
Recurring revenue businesses, especially in media, publishing, and digital services, depend on high authorization rates and seamless customer retention. Yet many still rely on basic reports that don’t provide a complete picture of what’s happening behind each transaction.
Payway Censalytics addresses that gap. The platform gives businesses deeper insight into their transactions, from identifying card types—consumer, corporate, business, and more—to understanding where customers are located geographically. It also helps optimize recovery strategies with deeper retry logic, and investigate chargeback patterns and fraud indicators.
All these features provide an easy, holistic look at your payment strategy, helping companies make smarter, faster decisions without a steep learning curve or reliance on technical teams. “For subscription-driven businesses, every transaction matters. One failed payment can mean a lost customer, and missed revenue,” said Nadeau. “Payway Censalytics lets companies be proactive instead of reactive.”
Strengthening Support for the Media Industry
Payway’s debut as a Diamond Sponsor of the ADMA Annual Conference reflects its decades-long commitment to the media and publishing industries, which have relied on the company’s payment innovations since its early days when the company was known as Edgil.
“ADMA brings together the best minds in audience development and digital publishing, and we are proud to support that community,” said Kimberly Miller, executive vice president of strategy and operations, Payway, “I am excited to be speaking this year and sharing actionable payment strategies that publishers and media companies can use right now to improve performance and customer retention.”
Miller’s session will cover payment strategies specific to media companies navigating subscriber churn, evolving payment preferences, and the growing complexity of digital revenue models.
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