Avalara Names Carlos Mercuriali SVP, GM International Business Operations

Avalara, Inc., a leading provider of tax compliance automation software for businesses of all sizes, today announced that Carlos Mercuriali has been named SVP, GM of International Business Operations.

Mercuriali brings strong global operations expertise to this strategic leadership role, including more than 12 years at SAP in sales and general management roles, and career experience spanning the U.S., Latin America, and EMEA regions.

As SVP, GM of International Business Operations, Mercuriali will support Avalara’s business strategy to extend its international presence and vision, promoting further adoption of the company’s AvaTax core offerings as well as its e-invoicing, cross-border, and other products that provide global international compliance coverage to customers.

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“Carlos is an established global sales leader and business operations professional with a proven track record at multinational technology companies,” said Ross Tennenbaum, President at Avalara. “His expertise will be key in reinforcing our high-performance culture and helping Avalara achieve our growth and profitability goals in two of our most dynamic regions, EMEA and Latin America.”

Avalara has made key investments in VAT products and its E-Invoicing and Live Reporting solution in recent years. In fall 2024, the company was positioned in the Leaders Category in the IDC MarketScape: Worldwide Value-Added Tax Management Applications 2024 Vendor Assessment and the IDC MarketScape: European Compliant e-Invoicing Solutions 2024 Vendor Assessment.

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