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FTC sues firms using AI to mislead consumers



Brenda Kanana

The Federal Trade Commission (FTC) announced it is cracking down on errand companies using AI schemes to deceive people. This is being carried out under the new law enforcement sweep known as Operation AI Comply.

According to the agency, companies that have enabled the manipulation of AI tools to create fake reviews, for instance, will not be spared.

In addition to that, companies that claim they can use AI to help consumers to make more money will also fall under this category and face the wrath of the agency.

“Using AI tools to trick, mislead, or defraud people is illegal,” said FTC chair Lina M. Khan.


This is a developing story




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