Bogdan Stojkov
As the head of one of the biggest sports brands in the world, Dana White’s net worth is something that fascinates audiences worldwide. This is why, in the following piece, we’ll cover his personal wealth, as well as all other relevant financial information.
Who is Dana White?
Dana White is best known as the CEO of the Ultimate Fighting Championship (UFC), the premier MMA organization.
Born in Manchester, Connecticut, White grew up in a modest household and spent much of his youth in Boston, Massachusetts. His early career was far removed from the glitz and glamour of the UFC; he started off running boxercise classes and managing fighters.
Dana White’s life took a significant turn in 2001 when he, along with childhood friends Lorenzo and Frank Fertitta, purchased the UFC. Under White’s leadership, the UFC transformed from a struggling organization into a global sports powerhouse, worth $11.3 billion in 2024, according to Forbes.
What is Dana White’s net worth?
According to Marca, Forbes estimated Dana White’s net worth to be $500 million. Furthermore, Sportskeeda concurs with this valuation and adds that White’s annual earnings total $20 million when considering his share from UFC events, along with endorsements and sponsorships.
How did Dana White make his money?
Though Dana White’s wealth primarily comes from his involvement with the UFC, he has several other revenue streams that contribute to his wealth.
- UFC salary and bonuses: As the president of the UFC, White earns a significant annual salary, along with substantial bonuses tied to the organization’s performance;
- Equity in the UFC: White owned a percentage of the UFC and benefited immensely from its sale to Endeavor (NYSE: EDR) in 2016 for $4 billion;
- Merchandising and licensing: The UFC’s global brand includes merchandise sales and licensing deals, which also contribute to White’s income;
- Endorsements and appearances: White has lucrative endorsement deals and earns money from public speaking and media appearances;
- Real estate investments: He has invested in various real estate properties, which add to his wealth;
- Other business ventures: White has also dabbled in other business areas, including his own production company.
Personal life and controversies
When it comes to his personal life, Dana White keeps a relatively low profile. Nevertheless, it’s well known that he’s married to Anne White—his high school sweetheart—and they have three children together.
Dana and his family reside in Las Vegas, Nevada, where he manages his business. Despite his demanding career, White emphasizes the importance of family and often speaks about how they keep him grounded amidst his professional successes and controversies.
Speaking of controversies, in January 2023, Dana White was caught on camera slapping his wife during a New Year’s Eve party in Mexico. White’s involvement in promoting a slap-fighting league has also been controversial, especially given the timing shortly after his own physical altercation incident.
In February 2024, White walked off Howie Mandel’s podcast just 30 seconds into the episode. He later explained that he was tired of doing podcasts, but the abrupt departure left many viewers puzzled.
Dana White Quits Howie Mandel’s Podcast
How much is Dana White worth?
Dana White’s net worth is estimated at around $500 million and will definitely grow even further as the Ultimate Fighting Championship expands globally and increases its market value. Nevertheless, he’s already a major figure in the sports and entertainment world due to his involvement with the UFC, regardless of his financial status.
Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
