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Paro Study Unveils Top Challenges Among Finance Decision Makers



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“These findings underscore the critical challenges companies face in managing their finances with limited resources and talent,” said Anita Samojednik, CEO of Paro. “The complexities of today’s financial landscape highlight the urgent need for – and frankly the lack of – specialized strategic finance solutions. By leveraging uniquely skilled finance resources and advanced technologies, companies can address immediate pain points and also build a foundation for sustainable long-term growth and resilience.”

Specific staffing challenges, like increasingly complex IRS audits, lead finance executives to search for short-term “bandaids” to cope, such as hasty temporary hires or outsourcing. The research found 7 in 10 participants expect to need extra help at the end of the year to close company books, prepare for taxes and sort out employee benefits.

What finance decision makers really crave, however, are long-term strategic solutions that provide stability and expertise. According to the study, 7 in 10 participants indicated that when they hire externally, they seek experts that can add strategic financial guidance.

These staffing issues, combined with other financial, growth and operational triggers, put immense pressure on already-stretched finance teams. Many companies are considering AI as one potential solution to staffing struggles. Respondents see AI as a tool to tackle more tactical work, like organizing data, completing repetitive tasks, and identifying potential issues, which would allow financial teams to handle more complex and strategic activities. Despite the obvious benefits, many participants believe that AI isn’t ready to fully implement into their business just yet.

Paro offers a scalable, fractional staffing model that helps businesses serve niche client needs and overcome capacity challenges. Its patent-pending AI-matching technology identifies and matches businesses with the precise financial expertise needed 20 times faster than traditional recruitment. Paro provides U.S.-based experts spanning accounting and bookkeeping, budgeting, forecasting, strategic finance and fractional CFO services, so that companies can increase their team’s bandwidth, fill specialized skill gaps and expand their service offerings.

Catch more Fintech Insights : Global Fintech Series Interview with Daniel Muller, CEO of Aeropay

[To share your insights with us, please write to psen@itechseries.com ]




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