Percent Appoints Financial Services Veteran Marshall Lux to Board of Directors

Former leader at Boston Consulting Group, McKinsey, and JPMorgan joins Percent as the company expands leadership following a record quarter

Percent, the platform powering the modern private credit marketplace, announced the appointment of Marshall Lux to its Board of Directors. An experienced financial services leader, Lux brings more than 40 years of experience advising and operating at the highest levels of banking, consulting, and fintech, including as a senior executive at both Boston Consulting Group and McKinsey, as well as serving as Global Chief Risk Officer for consumer products at JPMorgan Chase during the 2008 financial crisis.

Lux’s appointment comes amid Percent’s strongest quarter to date. The company recently surpassed $2 billion in total transaction volume and $300 million in assets under management. In Q1 2025 alone, Percent accounted for more than 90% of all U.S. lender finance deal activity under $10 million by volume and count, according to ABL Advisor.

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“Marshall brings unmatched perspective and credibility to our team as institutional demand for private credit reaches new heights,” said Nelson Chu, CEO and Founder of Percent. “His experience managing risk at a global bank and advising financial institutions through periods of transformation will be instrumental as we continue building the infrastructure to support private credit at scale.”

In addition to his time at JPMorgan Chase, Lux held senior leadership roles at both McKinsey and Boston Consulting Group, where he led global private equity practices and advised top-tier institutions on growth and risk strategies. He currently serves as a Venture Partner at B Capital, a Senior Advisor to BCG, and sits on several public and private boards across banking, insurance, and private equity. Lux is a visiting fellow at the Psaros Center for Financial Markets and Policy at the McDonough School of Business at Georgetown University, and served as a fellow at Harvard.

“Percent is one of the rare platforms that combines strong fundamentals with technological  innovation,” said Lux. “Their vision for modernizing private credit is not just timely—it’s necessary. I’m excited to support their mission and help accelerate adoption among institutions looking for transparency, yield, and scale in private markets.”

Percent’s momentum reflects the growing demand for non-correlated, income-generating assets in an increasingly uncertain macroeconomic environment. As traditional public markets remain volatile, private credit is gaining traction as a strategic allocation across institutional and accredited retail portfolios. Percent’s technology-first model enables faster execution, broader access, and better data transparency for both borrowers and investors.